Dr Maxwell Maltz (1899-1975) was a plastic surgeon. What brought him into psychology was the point that he observed most of his patients' lives change dramatically with a simple surgery to resize their noses or ears or removing a scar from their faces. Was it really their new face that led those patients' lives into a better and successful ones? No. It wasn't their new face actually but their new "self image" they created after the surgury.
I'm just reading this great book and I read somewhere it was the best seller at the time, and I should say that it's not an old fashioned book at all. Dr. Maltz tries to express and develop the idea that human brain acts like a servo-mechanism, it is based on the simple rules you can apply for such mechanisms. But of course the whole system is much more larger than that. Ok, now what? We have this great machine within ourselves. The most powerful and complicated mechanism in the whole world. But why most of us are "the failure type"? Because every mechanism is designed for a goal. If you do not set a proper goal or if you set a bad goal for the system, simply the result is a failure. This is the very essence of this book. To provide the reader the way to create a "true" and successful type "self-image, and that's what many people really lack but don't know anything about it. The idea seems very obvious, and you can say well, I know the whole about it, but if you read it you can see that no, you don't know the whole about it!
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